Interested because it’s only a matter of time before someone figures out a way of harnessing twitter for marketing in a non obtrusive and non-spammy way.

I watched the video explaining how it works. Very smooth. But then could not get the idea out of my head that the model is very MLM (Multi-Level Marketing or “Pyramid selling”). As soon as I hear the word “downline” and “you can earn $$$$” and “if the five people you recommend sign up five people and then they all sign up five people, think of the $$$ you would make”, it gets me all twittery (excuse the pun . If you ever signed up for MLM stuff in your fledgling business career like me, you’ll know what I mean.

I did go for the download, because I’m just too damned curious, but my Mac didn’t like it and went to great pains to explain to me how this app wanted full access to my machine and that it represented a threat. So I chickened out.

I’d be interested in other people’s thoughts on this. I have linked to it above, but that’s a straight link not an affiliate link, so feel free to use it secure in the knowledge that I have no interest in profiting from you going there – I just want to know what you think to it?

I, like many others, know that the marketing potential of twitter is utterly monstrous, but is a pyramid model really the best way to do it? Except for the person at the top of the pyramid?

If I’m completely wrong, please let me know.