Google Signpost New Ranking Signal – Time to Pay Serious Attention to Mobile Search

By Mark Attwood | Marketing

Mar 09

Mobile search is getting bigger. Exponentially bigger. Most business owners know they need to have a mobile-friendly site, but many put it off (including me) because it’s seems as bit of a “nice to have” rather than “essential”.

Well, how’s about this statement by Google to put a rocket up your backside?

Google make mobile freindly essential -

You can read the whole thing here.

In a nutshell, they are giving us a deadline for an algorithm update that is going to have significant effects on website rankings. If you ain’t mobile friendly, you’re going down. This is what they’re saying:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

You can do a quick test to see how mobile friendly your site is here.

So, if your website rankings are important, click here to contact us to get a quote on making your site mobile friendly – it may cost you an arm and a leg if you don’t.


About the Author

I believe every human being is infinite potential. This blog is about business, marketing, metaphysics, freedom, food and flying. You can follow Me on and Twitter

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