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Is SEO Dead? Is It Buxton!
By Mark Attwood | Marketing
Is SEO Dead?
This question always makes me laugh. I’ve been hearing people proclaim SEO is dead since 2001.
The best way for me to answer this question is to take a look at one of our clients search data. For confidentiality reasons I can’t tell you what they sell. I can tell you that Google banned their Adwords account last year, because of their draconian policies about advertising natural remedies (because Big Pharma controls Google as well as the rest of the media) and I can tell you their CPC (cost per click) before they got banned (after spending £88,000) was about £1.
So, we got to work on their SEO, which included:
– On page optimisation
– sitemap optimisation
– image optimisation
– image syndication
– off page optimisation
I can tell you that we’re 6 months into the work and have yet to complete any of the above and we’re only just about to start on their Video SEO and syndication.
Despite that, this is what has happened to the natural organic traffic:
This shows an increase from an average 5,000 unique visitors in Sept – Jan, to over 20,000 in Feburary 2016.
That’s a 400% increase in traffic.
To put the value of this in terms a monkey could understand, that’s £252,000 worth of traffic (if they’d bought it from Google) over the next 12 months, without taking any further increases into account.
I can tell you clearly that what they are paying us is to achieve this is less than 30% of that.
MOZ only goes back so far, so I thought I’d take a look inside Google Analytics to compare this February with last February, which is before we started working with them:
Is SEO dead?
As my mother-in-law is wont to say:
Is it Buxton.
