The cracks in the google algorithm

By Mark Attwood | Marketing

Nov 12

This made me laugh today. Putting up some adwords for a client, using the geographical town of Horncastle in England, then get this message from Google:

“Google does not permit the advertisement of products obtained from threatened or endangered species”
(click image to enlarge)

Google bans Horncastle

Google bans Horncastle

So, either:

1. Google has banned Horncastle
2. Google thinks facade-cleaning is environmentally unfriendly to animals
3. Google has “Horn” set as an exact match keyword that triggers it’s automated-telling-off-machine instead of using it’s massive brain to realise that Horncastle is a place, not a product derived from endangered species.


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