By Mark Attwood | Galaxy Club
So, basically, get yourself over to https://www.schemaapp.com/ and learn all about Schema Markup Structured Data – if you can’t be bothered doing it yourself, contact https://attwooddigital.com for a quote.
By Mark Attwood | Marketing
The high priestess of SEO, Dori Friend, has released a new book called “Where the Big Dogs Roam: 8 Magical Ways to Quit Your Day Job by Mastering the Search Engines” which you can get from: Click to get the Free SEO Book.
I have been following Dori’s work for over 5 years – she really is a master of SEO. She tells it like it is, through relentless testing, which is often the complete opposite of what you may hear through more mainstream channels.
All those people that have been saying SEO is dead are totally wrong – search engines still represent amazing income opportunities for those that want to take them. Dori is a proper geek who was an expensive hired gun at Apple working on products from the MAC operating system to being on the team that created the first digital interface for cameras, (parts of which can still be seen on all phone cameras today), before she started reverse engineering the Google algorithm and teaching others how to do the same, many of who have made millions from following her advice.
“Dori knows her stuff and is THE secret SEO weapon for many Internet insiders. It’s about time she’s putting something out there in the marketplace that really works. She stands behind everything she does and really takes care of her ‘tribe’.”
– Yanik Silver, founder Maverick1000
“Bottom line is, I have made MULTIPLE MILLIONS of dollars using Dori’s systems and promoting her educational material and software to my customers. Dori pulls in the best of the best for her workshops.”
– Brad Callen, Bryxen Software, Inc.
She is one of the few people I totally trust when it comes to SEO, so I wholeheartedly recommend you take a look at her free book here.
By Mark Attwood | Marketing
Just got off Skype with the lovely Soila from The Divorce Magazine. She invested in our Kickstarter SEO package in December, and is now seeing the benefits with a 100% growth in organic traffic.
If you look at the suggested bids in adwords for some of her target keywords:
Even if you took a conservative estimate that this traffic would cost £1 per click in Adwords, the additional traffic over the course of 12 months, based on this increase not going up any further (which it will) is worth £10,296 for an investment that was 20% of that!
Do the maths – SEO with us costs a maximum 20% of the equivalent Google Adwords cost. Not too shabby, is it.
Next step – total domination of the divorce market with an email autoresponder sequence, an FB strategy, a video domination strategy, and a backend income plan to die for.
I love my job!
If you want to see what our SEO packages can do for your business, contact us.
By Mark Attwood | Marketing
Let’s get straight to it:
1.Mobile Friendliness
Google has recently issued an algorithm update with a deadline of April 21st, after which sites that are NOT mobile friendly will be penalised in their rankings.
They put out a statement recently that states:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
You can read more about it on my blog post here.
And you can take Google’s mobile friendly site test here:
If you want a quote on how to make your site mobile friendly, contact my technical guru Steve Wild here.
2. Secure Sites
Google has also stated that secure sites will also get higher rankings. If your site is “http://” instead of “https://”, this will affect your ability to rank well.
Here is their blog post about this issue from last August: http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html
Again, contact Steve if you need help with this.
3. Site Speed
Your websites ability to load quickly affects your visitor experience, something else that Google rightly sees as an important factor in your site rankings.
Site speed can be down to factors like your server, the code on your site, unoptimised images and so on.
Fortunately, there is a great free tool you can use to check the problems your site may have called GTMetrix. Check it out here.
4. Basic Stuff
You need to make sure you have basic stuff on your site to ensure Google trusts you like:
– a cookie policy statement
– a terms and conditions page
– your full postal address (preferably on every page)
This is SEO-101, but I see sites without these all the time, so please check you’ve got them covered.
5. Being “Alive” in their eyes
The more you update your site, the more regularly Google will come back and check it.
If you have a static site, you’re in trouble. In an ideal world, you should have a WordPress blog on your site and you should be updating it regularly, preferably with your GOLD keywords. If you do have WordPress, make sure you’re using the Yoast Plugin – it’s brilliant.
If you don’t know what Gold keywords are, watch my Keyword Research training video here:
6. Embedding YouTube videos
It’s long been established that Google loves posts and pages with YouTube videos on (they own YouTube, so it makes sense). Ideally, you should have videos on your pages and posts that are optimised for the keywords that the page or post is optimised for.
If you want to get 100 fully optimised videos made and syndicated across all the major video channels fast for only £29.99 each, take a look at how my friend and client Jamie Pearson got a 10,000% return on investment doing just this here
7. Optimising (and syndicating) your images
Apart from changing your image file sizes (something your GTMetrix test will probably throw up), you also need to make sure your image files are named after your gold keywords along with your web address.
This is so simple, it amazes me how few people do it.
Take a look at where my blog ranks for an image search one of my target keywords for “Keyword Tapp Review” here.
The software we use to optimise images properly is called Exif Utility – you can check it out here.
Obviously, there is a huge amount more you can do – this is just a quick checklist for some of the easier things you can sort easily. For everything else, ask Steve 🙂
P.S. Yes, this blog is not properly optimised. The builder never finishes his own house 🙂
P.P.S. If you want to really get to grips with your internet marketing, sign up to my Technophobes course here.
By Mark Attwood | Marketing
I love this SEO strategy. It’s a great way to use people’s questions to build your lead funnels by answering them expertly after people opt-in to get the information. In this case study you’ll see how £1000s of adwords costs are slashed just by going the extra mile in your long tail keyword research to pan for gold…
If you like this video, we’ve got over 30 hours more (in HD) inside our digital marketing training ground.
By Mark Attwood | Marketing
Here’s a video from the archives that asks the question “What is SEO?” because I still frequently meet people who don’t know what it is.
I’m pretty pleased with my answer and the fact that I have been consistent through the years because it is, even more today than when I recorded this, about quality content….